Where’s My Beef?

Case Studies
shopping cart

Behavioral Insights for a Regional Grocery Retailer

Our client wanted to optimize the meat department of their grocery stores based on the way their customers prefer to shop.


Multi-Stage In-Depth Shopping Experience Study

Together with a leading branded beef provider, we explored how customers plan recipes and meals and shop for fresh meat. The research included:

  • In-home ethnography
  • In-store observation
  • Accompanied shopping trips


Improved Sales Volume & Customer Satisfaction Ratings

We uncovered and brought to life key purchase and selection drivers, making recommendations that impacted shelf-set, merchandising, messaging and signage. Our video debrief convinced previously skeptical stakeholders that qualitative research holds significant value when designing a better shopping experience.