Our client wanted to optimize the meat department of their grocery stores based on the way their customers prefer to shop.
Together with a leading branded beef provider, we explored how customers plan recipes and meals and shop for fresh meat. The research included:
We uncovered and brought to life key purchase and selection drivers, making recommendations that impacted shelf-set, merchandising, messaging and signage. Our video debrief convinced previously skeptical stakeholders that qualitative research holds significant value when designing a better shopping experience.