Flash Freeze

Case Studies

Agile Launch Messaging Insights for a VC-Funded Startup

Our client needed help translating a proprietary frozen fruit and vegetable treat into a motivating consumer proposition under a tight budget and fast timeframe.


Agile, Cost-Efficient Process for Gaining & Sharing Insights

Working closely with a consulting firm, we developed a collaborative, time-saving process that helped guide our client’s brand positioning, packaging, and online & POS messaging:

  1. Health-focused moms in key markets shared their shopping experiences via a mobile tool
  2. In-person workshops explored early positioning areas and visual identity/packaging ideas.
  3. Selected moms then participated in follow-up in-home product trials, gathering in-depth feedback from parents and kids via interactive online discussions.


Highly Differentiated Consumer-Based Positioning

Our work helped the client quickly land on a unique market position and provided clear guidance for developing engaging messaging and impactful packaging & POS materials. The brand was able to gain significant sales volume and distribution at national retailers, including Walmart.