We specialize in understanding the people behind your data and make a point of staying nimble enough to act upon what we learn in real time, expanding or refocusing as required.
Your objectives determine the focus of our work, more than any specific method or tool. We believe there is no ‘one way’ of getting to the truth, preferring a combination of both in person and online approaches:
Online discussions and diaries
Mobile journaling and ethnography
Focus groups and consumer workshops, in person and virtually
Iterative concept development studies
Ideation and insight sharing sessions
Ethnographic/observational and in-context approaches; in home, at work, at play, online, you name it!
Retail and sales floor observation and shop-alongs