Know Your People.

The path to truly successful brand decisions and ideas is through true consumer understanding.

We specialize in understanding the people behind your data and make a point of staying nimble enough to act upon what we learn in real time, expanding or refocusing as required.

Your objectives determine the focus of our work, more than any specific method or tool. We believe there is no ‘one way’ of getting to the truth, preferring a combination of both in person and online approaches:

Online discussions and diaries

Mobile journaling and ethnography

Focus groups and consumer workshops, in person and virtually

In-depth interviews

Iterative concept development studies

Ideation and insight sharing sessions

Ethnographic/observational and in-context approaches; in home, at work, at play, online, you name it!

Retail and sales floor observation and shop-alongs

We have deep experience with both consumer and B2B targets

  • Gen Z, Gen X and Millennials, Seniors, Parents & Kids, Affluent/High Net Worth and Vulnerable Populations
  • Small Business Owners
  • Professionals and executives across financial services, retail, home improvement, telecom, manufacturing, education, agriculture, healthcare, and logistics