Business runs on big data, but people do not. Data and analytics can only go so far in explaining human behavior in all its irrational, messy and surprising wonderfulness.
This is where Ready About comes in. We are qualitative experts focused on delivering meaningful human insight backed by real customer intimacy and empathy.
We provide flexible services – from freelance project and moderation work to larger-scale, complex studies. And because every project and every client is different, we customize our approach to meet your specific objectives, budget, and timing needs.
Fiona founded Ready About in 2013, after nearly 20 years’ experience helping brands develop strategies and communications at leading research and strategic consultancies and advertising agencies. As a Qualitative Researcher, she combines a background in strategy with a relentless curiosity about ‘the why’s’ behind people’s behavior and attitude.
She is a highly regarded moderator with a warm, empathic and collaborative style that encourages more open, active, and unfiltered discussions.
Fiona is an avid sailor who enjoys teaching and racing on Lake Michigan as well as the waters around her hometown of Marblehead, MA.