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20 Oct Avoid the Unexpected Pitfalls of Online Focus Groups

Posted at 11:18h in Qual Methods

Focus groups have always been fertile ground for the unexpected – a forum for new perspectives and surprising insights. But as we have had to transition to online qualitative, it’s the webcam format itself that can be the cause of the ‘unexpected’...

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Recent Posts
  • Generational Bias: Why Millennials are so entitled and Boomers are so clueless
  • Qualitative Adventures in the Kingdom of Saudi Arabia
  • Making the Best of a Mask Situation
  • Avoid the Unexpected Pitfalls of Online Focus Groups

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