Our client, a deal site technology brand, wanted fast insight to help inform development of marketing efforts to attract college students to a new app-based program.
We recruited popular influencers across a range of major college campuses to better understand how students plan local experiences and how they view on campus promotional efforts by marketers. Using an iterative approach with webcam individual discussions, followed by virtual focus groups, we were able to complete the study with a tight timeline.
Our research provided clear insight to help guide our client’s program offerings, value proposition and how to maximize on campus marketing efforts. The program became the fastest growing acquisition program for the company.