Our work is focused on your objectives rather than any specific methodology or approach. However, we have expertise in a wide range of methods to obtain consumer understanding, including. . .
Focus Groups and Consumer Workshops
Ideation and Insight Sharing Sessions
Online discussions and diaries
Mobile journaling and ethnography
Ethnographic/observational and in-context approaches (in home, at work, at play, online, you name it!)
Retail and sales floor observation and shop-alongs
Global and multi-country studies
Similarly, we have deep experience working with a range of consumer and B2B targets including…
Millennials, Moms, Parents, Seniors, Teens, Kids, Affluent/High Net Worth
Small Business Owners
Professionals and C-level Executives across financial services, retail, home improvement, telecom, manufacturing, education, agriculture and logistics.