Fiona Ray founded Ready About Consumer Insights in 2013, after nearly 20 years experience helping brands develop strategies and communications at leading research and strategic consultancies and advertising agencies. As a Qualitative Researcher, she combines a background in strategy with a relentless curiosity about ‘the why’s’ behind people’s behavior and attitude.
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WHAT WE DO
We are a full service Qualitative Consumer Insights Consulting Agency focusing on customized approaches to deliver on each client’s unique objectives within budget and timeline.
While we are passionate about delving deeply to understand consumer motivations, what’s truly important is to make sure that insights are truly actionable to help your brand move forward.